Privacy Policy

1. Introduction

Amethyst Aesthetics Beauty ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website co2somerset.co.uk and use our services.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Book a consultation or treatment
• Contact us via phone, email, or contact forms
• Subscribe to our newsletters or marketing communications
• Complete our skin assessment tool

This information may include: name, email address, phone number, postal address, date of birth, medical history relevant to treatments, skin concerns, and treatment preferences.

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including information about your web browser, IP address, time zone, and cookies installed on your device. We may also collect information about your browsing activity, such as pages viewed and links clicked.

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our services
• Process your bookings and appointments
• Communicate with you about treatments, appointments, and clinic updates
• Assess your suitability for specific treatments
• Send you marketing communications (with your consent)
• Improve our website and services
• Comply with legal obligations and maintain records
• Protect against fraudulent or illegal activity

4. Meta (Facebook) Pixel and Tracking Technologies

Our website uses Meta (Facebook) Pixel and similar tracking technologies to:

• Measure and optimize our advertising campaigns
• Track conversions and user interactions
• Build targeted audiences for advertising
• Analyze website traffic and user behavior

The Meta Pixel may collect information including your IP address, browser type, pages visited, time spent on pages, and actions taken. This information is subject to Meta's Privacy Policy. You can opt out of personalized advertising by adjusting your Facebook Ad Preferences or using browser privacy settings.

5. Cookies

We use cookies and similar tracking technologies to track activity on our website and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

6. Data Sharing and Disclosure

We may share your information with:

• Service Providers: Third-party companies that help us operate our business (e.g., booking systems, payment processors, email service providers)
• Marketing Partners: Including Meta (Facebook) for advertising purposes
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with any merger, sale of company assets, or acquisition

We do not sell your personal information to third parties.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Medical records are retained in accordance with UK healthcare regulations.

9. Your Rights (UK GDPR)

Under UK data protection law, you have the following rights:

• Right to Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your data (subject to legal obligations)
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a structured format
• Right to Object: Object to processing of your data for marketing purposes
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us using the details below.

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us: